Law Firm Call Conversion Optimization: An Experiment
Today, I’m going to dive into a pretty interesting niche topic: Call conversion optimization for a law firm client. You see, conversion rate optimization is an important part of any…
digital marketing
Pop-Ups: Are they Effective?
Before I entered the digital marketing arena, I held an intense prejudice against pop-up ads. As a child, surfing the web with Internet Explorer (rest in peace) on my parents’…
JavaScript SEO: How Google Search Indexes JavaScript Sites
Knowing the basics of JavaScript has become a vital skill for the modern SEO professional. A modern SEO professional should also have a basic understanding of DOM (Document Object Model). You can…
Response: Moz’s One-Hour Guide to SEO, Part 2: Keyword Research
In last week’s episode of Whiteboard Friday, Rand Fishkin continues the One-Hour Guide to SEO with a segment on keyword research. In this segment, Rand first lays out the goals…
Getting Fat on Cookies: How Websites Creep on You
“I THINK MY PHONE IS LISTENING TO ME” YUMMMM!!! I love cookies! Especially chocolate chip cookies with fudge filling in the middle…and oatmeal raisin sometimes when i’m feeling like I…
What is a rel=canonical?
Also called “canonical links,” a “rel=canonical” is a really useful line of code that can help solve issues with duplicate pages. Canonical links point search engines toward “canonical pages,” so…
How to Use Google Tag Manager with Google Analytics
One of the most frustrating experiences early in my SEO career was setting up Google Tag Manager for a client’s website. Google designed their Tag Management System (TMS) with ease-of-use…
What are the Most Important Organic Ranking Factors?
How Google Ranks Pages In order to understand what the best organic ranking factors are, you need to understand what Google looks for when deciding how to rank pages. Well……
Hotjar: What is it?
The SEO world is filled with tools and gadgets, tips and tricks, and all sorts of software that promise to show you valuable data and give important insights into your…
Measuring SEO Success
Table of Contents Why is it necessary to track website traffic data and results? How often should you track and create reports for these data results? What are the 3…