Build a Social Media Presence for Your Law Firm
At this point, it’s trite to say that social media is an important tool for your business. It’s especially so after this 2019 American Bar Association study, which saw 80%…
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Content Marketing: Can It Help Your Law Firm?
Sole practitioners and boutique law firms across the country struggle to compete with conglomerate law firms that seem to take all the clients, all the leads, and earn all of…
Get the Most from Your Law Firm Marketing Budget
The average law firm marketing budget is between 2-10% of total revenue. How much are you spending on marketing? What if I told you that you could increase your ROI…
Our June Core Update 2019 Recovery
A lot of marketers will certainly remember Google’s June Core Update, a large-scale algorithm update that occurred this year. The June Core Update was a bit of an anomaly. It…
Law Firm Call Conversion Optimization: An Experiment
Today, I’m going to dive into a pretty interesting niche topic: Call conversion optimization for a law firm client. You see, conversion rate optimization is an important part of any…
Pop-Ups: Are they Effective?
Before I entered the digital marketing arena, I held an intense prejudice against pop-up ads. As a child, surfing the web with Internet Explorer (rest in peace) on my parents’…
Response: Moz’s One-Hour Guide to SEO, Part 2: Keyword Research
In last week’s episode of Whiteboard Friday, Rand Fishkin continues the One-Hour Guide to SEO with a segment on keyword research. In this segment, Rand first lays out the goals…
What is a rel=canonical?
Also called “canonical links,” a “rel=canonical” is a really useful line of code that can help solve issues with duplicate pages. Canonical links point search engines toward “canonical pages,” so…
How to Use Google Tag Manager with Google Analytics
One of the most frustrating experiences early in my SEO career was setting up Google Tag Manager for a client’s website. Google designed their Tag Management System (TMS) with ease-of-use…
What are the Most Important Organic Ranking Factors?
How Google Ranks Pages In order to understand what the best organic ranking factors are, you need to understand what Google looks for when deciding how to rank pages. Well……