Law Firm Call Conversion Optimization: An Experiment
Today, I’m going to dive into a pretty interesting niche topic: Call conversion optimization for a law firm client. You see, conversion rate optimization is an important part of any…
Reporting & Analytics
How to Use Google Tag Manager with Google Analytics
One of the most frustrating experiences early in my SEO career was setting up Google Tag Manager for a client’s website. Google designed their Tag Management System (TMS) with ease-of-use…
Hotjar: What is it?
The SEO world is filled with tools and gadgets, tips and tricks, and all sorts of software that promise to show you valuable data and give important insights into your…
Measuring SEO Success
Table of Contents Why is it necessary to track website traffic data and results? How often should you track and create reports for these data results? What are the 3…